How to Use Native Advertising to Increase Conversions

rick mulready

#17: How to Use Native Advertising to Increase Conversions with Justin Brooke

February 28, 2015

Paid traffic expert Justin Brooke joins me on today’s episode of The Art of Paid Traffic where we’re talking about Native Advertising or what some people call content amplification.

Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space — super smart with this stuff.

Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him.

Native advertising, or content amplification, is quickly becoming a must-do strategy to generate leads for your business.

In This Episode, You’ll Learn:

  • 4 areas on your website to collect leads where Justin is seeing a 15-25% opt-in rate
  • Strategies for increasing conversions on your website
  • Justin shares his full sales funnel that starts with the Native ad
  • Justin explains why his 7-part email auto-responder series, once someone opts-in to his list, is a lot like Christmas for the people getting those emails

Coming up in the next episode, we’re going to have is part two with Justin where we dive into Facebook ads policies and compliance.  We’ll talk about how to avoid getting your ads disapproved and even ways to keep from getting your ads account shut down which seems to be happening more and more.

Live 1-Day In-Person Facebook Ads Intensive

As I mentioned on today’s show, my next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Download Today’s Native Advertising Cheat Sheet

Click Here to Download the Native Advertising Cheat Sheet from Justin Brooke

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Justin’s website –

Contact the compliance department if your account has been locked or shut down –

Facebook Ads Guidelines –

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#13: Profitable Copywriting Tips & Tricks with Ray Edwards

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A

#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon

#16: How to Quickly Get Found on Google & Improve SEO Using AdWords

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