Facebook Advertising

Part II – Major Changes to How You Set Up Your Facebook Ads

As we learned last week, Facebook started rolling out a new version of the Ads Manager, called Ads Creator.

Facebook Ads Creator is now set up as a “work flow” and is broken down into four sections that are centered around the objective of your campaign:

– Set-Up

– Targeting

– Objective

– Pricing and Scheduling

In Part II of this video mini-series, you’ll learn about the new targeting capabilities as well as what the “Objective” is and its impact on how you pay for your ads.

Here’s the link to Part II (video is 3:50 short):


As always, if you have any questions, feel free to leave them in the Comments section and I’ll help you as much as possible.

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