#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland - Rick Mulready

rick mulready

#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland

March 13, 2015

In today’s episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show.

Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff.

He runs a company called the Media Buyer Association where they serve marketers, speakers and small business owners, teaching them how to use media buying to get consistent and profitable leads and sales.

Specifically today, we’re talking about pre-sell pages.

I asked Charles before the show, let’s talk about THE thing that’s working the best right now when it comes to paid traffic. Can we narrow it down to one thing?

And he said, oh yea, pre-sell pages.

In This Episode, You’ll Learn:

  • What a pre-sell page is, how you need to be using one as part of your paid traffic strategy and WHY it will dramatically change your metrics.
  • We get into the concept of “readers are buyers and buyers are readers”.
  • What priced product this strategy works best for.
  • The exact elements of a highly converting pre-sell page, including how long it should be.
  • The roll retargeting plays with your pre-sell and how to leverage it to get huge results.

Lots of delicious information here from Charles, today.

Win a Free Personalized 10 Minute Facebook Ads Audit

I also want to let you know about something brand new I’m starting here on the podcast.

Every Friday I’m going to choose an iTunes review at random from that week and the winner will receive a free personalized 10-minute Facebook ads audit from me. This is where I review your Facebook ads and give honest feedback, ideas, and suggestions for improvement showing you exactly how to tweak and improve your ads so you can avoid wasting money while getting the best results possible.

I’ll give you recommendations on your ad copy, images, targeting, campaign set up, landing page, conversion tracking, pricing strategy, etc… I’ll troubleshoot why your cost-per-conversion is higher than you want or why you’re not getting many clicks on your ad. Any challenges you’re having with your ads, I’ll give you my recommendations for how to tweak and improve them. Maybe your ads are already doing well and you simply want to make them even better. I’ll share how I think you can do that.

This is a service that I normally charge $197 for so if you’d like to win one, head over to iTunes and leave an honest rating and review of the show and I’ll be selecting one at random every Friday.

Thanks so much, in advance.

Live 1-Day In-Person Facebook Ads Intensive

My next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at support@rickmulready.com to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Download Today’s Cheat Sheet

Click Here to Download the Example Pre-Sell Page Cheat Sheet

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Charles’s bootcamp website – mediabuyerassociation.com

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to shortstack.com/rick

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#17: How to Use Native Advertising to Increase Conversions with Justin Brooke

#18: How to Avoid Getting Your Facebook Ads Account Shut Down

#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly

#20: Lead Magnets That Convert with Jim Belosic

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