The Art of Online Business Podcast

#13: Profitable Copywriting Tips & Tricks with Ray Edwards

Professional copywriter Ray Edwards joins me on today’s show to share profitable copywriting tips and tricks for everyone using paid traffic.

Ray’s a brilliant guy and is one of the nicest guys in the business. In the interview today he drops knowledge bombs left, right and center about writing ad copy, email marketing and landing page copywriting.

Literally, from the time we start talking until we finish, he gives copywriting tip after copywriting tip. It’s pure gold today and you’re going to love it.

There’s so much in today’s episode that I put together a special download for you so you don’t miss any of the tips that Ray gives today. You can grab that download here further down the Show Notes page for today’s episode.

In This Episode, You’ll Learn:

  • The biggest thing people miss when writing ad copy
  • The most profitable thing you can do before writing your ad copy
  • Strategies for getting more of your emails read and how to get people to take action on your emails
  • How to write landing pages so that you’re getting the most conversions (Ray also shares ideas for what DOESN’T work when writing copy for your landing pages)
  • AND… Ray shares his thoughts on what the whole selling process boils down to

Live 1-Day In-Person Facebook Ads Intensive

As I mentioned on today’s show, my next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at [email protected] to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Download All the Copywriting Tips & Strategies from Today’s Episode

Click Here to Download the Transcript for Profitable Copywriting Tips & Tricks from Ray Edwards

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Ray’s website –

Check out Ray’s podcast here

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

#12: Measuring Your Sales Funnel Analytics with Rui Dong