The Art of Online Business Podcast

#16: How to Quickly Get Found on Google & Improve SEO Using AdWords

In today’s episode we’re talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google.

The strategies that Joel shares today are more intermediate to advanced but if you’re just starting out with AdWords, definitely bookmark this episode so you can try these strategies out once you’ve got the hang of AdWords.

In case you missed the previous episode with Joel, I asked him to join me on the show because as part of his company Impossible Ventures, he has a strategic online marketing consultancy that focuses on PPC and SEO. He’s worked with funded startups to Fortune 500 companies spending up to half a million dollars per month on both Google Adwords and Bing Ads. So he’s got a ton of experience and expertise to share.

On today’s episode with Joel, you’re going to learn:

  • The one-two punch for how you can use Google AdWords PPC to improve Search Engine Optimization and get your sites ranked on Google more quickly.
  • Joel gets into the specifics of how to use your AdWords ads and the data you glean from those ads to create content around specific keywords.
  • We talk about how this strategy can give you Insight into what your competitors are doing with their content so you can outrank them on Google.
  • And also, If you’re a marketing consultant, how to use this strategy to double your revenue and upsell your clients

Live 1-Day In-Person Facebook Ads Intensive

My next 1-day Live In-Person Facebook ads Intensive here in San Diego is coming up again on March 28th.

The Intensive is your opportunity to work with me in a very small group (limited to 5 people each month) for intimate coaching and training that will give you huge breakthroughs in your Facebook ads.

Regardless of where you’re at with your ads, you’ll leave the training having everything in place and running the RIGHT way, start to finish.

These Intensives are invite-only and first come, first served.

So, if you want my help in getting your Facebook ads rockin’ NOW, email us at [email protected] to let me know you’re interested in coming to the Intensive and we’ll coordinate a quick 15-minute Skype call to see if you qualify.

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Joel’s 777 Project –

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Download Today’s Google AdWords Cheat Sheet

Click Here to Download the Google AdWords Setup Cheat Sheet from Joel Runyon

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#12: Measuring Your Sales Funnel Analytics with Rui Dong

#13: Profitable Copywriting Tips & Tricks with Ray Edwards

#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A

#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon