ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study - Rick Mulready

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ISM 038: Visual Storytelling Through Social Media: a Small Business Social Media Case Study

December 8, 2013

sweet rose creameryA small business social media case study with Andrea Sung of Sweet Rose Creamery is my topic this week on the Inside Social Media podcast, as the next installment in the special small business case study series.  Andrea is the General Manager of this local Los Angeles ice cream shop and we discuss how they use social media to visually tell the story of their business.

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More About This Show

I’ve received a ton of great feedback (thank you!) on the social media small business case study series that I’ve started sprinkling into the podcast here, so I’m back with another episode — this time with a local ice cream shop in LA.

Sweet Rose Creamery is part of a small family of artisan restaurants in the Santa Monica-area of Los Angeles that focuses on locally-sourced ingredients and they’ve done a really smart job with their social media efforts.

Not to mention, they have the greatest salted caramel ice cream!  Mmm, ice cream.

They’ve built up thousands of followers on Facebook, Instagram and Twitter while using these platforms to visually tell the story of their business in an authentic way — something all business should be thinking about.

In this episode you’ll go behind-the-scenes of this small business social media success story, learn the challenges they’ve faced along the way and where they’re taking their social media efforts now that they’ve built this base of raving fans.

Here’s what else you’ll learn:

  • How to tell the story of your business visually and how to choose the right social platforms for that so that you’re not overwhelmed.
  • Tips for using pictures when showcasing your products and behind-the-scenes activity of your business.
  • How Sweet Rose uses Twitter and Facebook in their own unique way
  • And we also hear why Andrea watches what other food businesses are doing on social media so she can model and apply her own version of their success to the Sweet Rose accounts.

Episode Resources

Follow Sweet Rose Creamery on: FacebookTwitter, Instagram

Sweet Rose Creamery’s website

Wagstaff Worldwide Marketing

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Insider Show Notes: Social Media Case Study Tips & Strategies

Notes will be up soon!

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