For those of us who run live events, one of the big challenges of 2020 has been what to do. Do you cancel them? Do you take them virtual? What’s the best solution?
Today’s guest, Hallie Sherman, planned a live event for this July that she ultimately decided to take virtual. And guess what?! It ended up being a HUGE success!
Today we’re going to break down, why it was such a big success; what went into it; and why, for the foreseeable future, she’s going to stick with virtual events.
Hallie Sherman is a licensed speech-language pathologist (SLP) and author behind Speech Time Fun and the SLP Coffee Talk podcast. She creates digital resources which she sells on Teachers Pay Teachers and provides professional development through her Speech Time Fun PD courses and virtual live event, The Speech Retreat Recharge.
Through all of her products and offerings she helps school SLPs plan with ease and confidence and avoid burnout. She helps remind SLPs that they can plan motivating and engaging sessions without using elaborate plans or materials. When she isn’t working on her business, she continues to work full time in the public schools and runs around with her 6 year old and 2 year old daughters.
On Today’s Show You’ll Learn:
- How to recreate the excitement and energy of a live event for a virtual event
- How to manage working full-time, running an online business, and being a mom
- Why Hallie decided to take her live event virtual instead of cancelling
- What fears you have to overcome to plan a virtual event
- How to handle to the transition from live to virtual
- What goes into a successful virtual event
- The marketing materials that were used to create a hype
- Why virtual events might be even better than live events
- How to get over 1,000 attendees
- The value of feedback and testimonials
- The power of an efficient team
The rise of virtual events has definitely been a really cool thing to come out of 2020. I know that we’ll be seeing a lot more of them, even when in-person events are possible again. I hope this episode gives you ideas for how to prepare for this change in the future.
Are you an online course creator, coach, or you’ve got a membership program? Are you looking to optimize your business to the next level and you’re making at least $5,000 a month in revenue? If you’re overwhelmed and unsure what to do to take your business to the next level and you want my help to accomplish that, then my Accelerator program would be a great fit for you.
It’s application only. So to apply or learn more, go to www.rickmulready.com/accelerator.
Links & Resources Mentioned in this Episode:
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