The Secret to High Converting Launch Copy with Brittany McBean -
MENU

rick mulready

take the quiz

What's your online business personality?

Business Coach, Online Ads Expert & Podcast Host

Hey friend!
I'm rick.

The Secret to High Converting Launch Copy with Brittany McBean

January 27, 2021

 

 

Do you want to know how to have the best launch copy on the block?

Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. 

Her and I are covering a lot in this episode. We are breaking down the strategy process of the launch, how we nail down our perfect customer and what the research process looks like. We are also covering how to use surveys to get quality data, what messaging for a launch strategy looks like and more.

Brittany McBean is a conversion copywriter who helps online entrepreneurs stand out with crystal clear messaging and a laser-focused strategy.

She loves writing personality-packed websites, emails, and launches that make the big bucks—and teaching people how to be unapologetically confident, relentlessly snarky, and remarkably persuasive.

On Today’s Show You’ll Learn: 

  • Brittany’s money making order of operations 
  • Why you have to know your audience before anything else
  • How to research your audience 
  • What makes an email survey successful 
  • The best way to make a survey 
  • How to write specific and engaging questions 
  • What sort of questions went into our survey 
  • The value of identifying patterns and themes in research 
  • The difference between messaging and launch strategy
  • Why you should do a pre-launch 

Brittany’s approach to writing copy has been a game changer for my business. This episode is well worth a listen because there is much to be learned from her. 

If you liked what you heard today, I want to invite you into my new Optimized CEO Community Facebook group. This is a free Facebook group exclusively for online course creators, maybe you have a membership program, or you’re an online coach and you want to optimize your business towards six or seven figures. 

If that’s you, you need to be in this group. We do trainings, I’m in there answering questions, and it’s just an amazing community of people helping each other out. If you want to join, go to www.rickmulready.com/group.  

 

Links & Resources Mentioned in this Episode:

Episode 434: Simple Hacks for Writing Copy that Converts, with Brittany McBean 

www.brittanymcbean.com/quiz 

Survey Email

Link to the Survey 

 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

 

Subscribe to The Art of Online Business on iTunes and/or Stitcher

 sitcher inside social media podcast

Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode

 

Other Episodes You’ll Enjoy:

BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)

Quick Tip: A Better Alternative to Webinars?

How She Did It: $25k In Her First Launch with Therapist Amy Wine

Quick Tip: #1 Thing Every “Early Stage” Course Creator Needs to Be Focused On

uncover the hidden hurdles keeping your business stuck

Keep reading...

Take the Quiz!

Answer these 11 questions to clear the hidden hurdles holding you back so you can crush your next big launch.

ditch your business blindspot quiz

take the quiz

SITE DESIGN CREDIT   |  © 2021 RickMulready.com  |  All rights reserved    |  Privacy Policy    |  Terms of Use