How to Measure Your ROI from Paid Traffic with Tommie Powers

rick mulready

#11: How to Measure Your ROI from Paid Traffic with Tommie Powers

February 4, 2015

Today I’m psyched to welcome Tommie Powers to the show.

Tommie’s affectionately known as “Tommie Traffic” because he specializes in online lead generation and conversion & optimization. He’s been in the digital marketing space for over 15 years and he REALLY knows his stuff.

With Tommie today, we’re talking about analytics, and tracking and measuring your paid traffic campaigns.

After all, if you’re using paid traffic to grow your business, you HAVE to know how much money you’re getting back for the money you’re spending.

In This Episode, You’ll Learn:

  • The importance of the one key metric and the one thing you can do to move your business forward.
  • The absolute most important factor that you need to be focusing on when tracking your paid traffic campaigns.
  • The system that Tommie uses and recommends for tracking your paid traffic streams so you know exactly what your return on investment is. Heads-up this is for more advanced marketers.
  • If you’re just starting out with paid traffic, the best way to track your conversions and return on your investment.
  • At what point and how to track purchases and revenue within your sales funnel.
  • The reality of your ad spend when you’re first starting your ad campaign and what you need to be comfortable with.

Subscribe to the Art of Paid Traffic Now

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Links & Resources Mentioned in this Episode

Right click here to download this episode

Tommie’s website and fan page

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans

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