The Art of Online Business Podcast

#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans


podcast 010-Optimized

Today I’m talking with Chris Evans all about retargeting strategies.  Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting strategy that’s working really well right now.

If you remember, this podcast is also about my own journey as I begin to learn other forms of paid traffic outside of Facebook ads and how I’m testing them in my own business.  I’ll be sharing updates with you about what I’m testing, what’s working and what’s not working for me.

I understand many of these strategies but don’t know the tricks and secrets for really making them work. And today you’ll hear me stop Chris and make him explain different things because what he’s saying is pure gold.

I’m learning right along with you today. 

In this Episode You’ll Learn:

  • How to set up the retargeting for your YouTube ads — I had no idea how to do this and Chris shares the simple steps to do this.
  • Chris shares how to leverage Google’s massive network of websites to retarget your YouTube ads — people who are watching your video ads!
  • He talks about a retargeting strategy, that’s absolutely genius, which uses the power of the case studies and testimonials that you have for your products or services and how to use them to move people along your sales funnel.  I love this because it allows you to help people make the decision to buy from you based on hearing what other people, just like them, who have used your product or service and got great results.
  • How a local garage door company is using video retargeting to get a 300% ROI.
  • And a ton more!

Subscribe to the Art of Paid Traffic Now

subscribe-with-itunes-button sitcher inside social media podcast

Links & Resources Mentioned in this Episode

Right click here to download this episode

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! — Shortstack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#6: YouTube Ads for Small Businesses with Tom Breeze

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

#8: How to Get Free Traffic from YouTube Ads with Jake Larsen

#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu