Quick Tip: Why Your "Ideal Customer Avatar" Is Broken - Rick Mulready

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Quick Tip: Why Your “Ideal Customer Avatar” Is Broken

February 26, 2021



I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. 

Is your ideal customer avatar really working for you?

If you’ve been listening to the podcast for the last few episodes, you know that I’ve been talking a lot about messaging and content – specifically around creating messaging that allows you to stand out and stand for something.

In this episode I want to share with you why what you’ve learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.

That’s right, I said it. 

If you want to find out how to fix your ICA, listen up. 

If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re going to want to register for Brandon Lucero’s brand new Content Revolution Video Series. It comes out on March 1st, it’s totally free, and you can get registered at www.rickmulready.com/4x


Links & Resources Mentioned in this Episode:



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Other Episodes You’ll Enjoy:

How to Sell More Without Even Selling with Brandon Lucero (Part II)

Quick Tip: Testing Facebook Ads On the Cheap

How to Create Messaging That Stands Out with Brandon Lucero (Part I)

Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz

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