How to Set up YouTube Ads that Convert: Gideon Shalwick

rick mulready

#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick

January 19, 2015


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In today’s episode, I’m excited to talk YouTube ads with Gideon Shalwick.

Gideon’s one of those guys who has been doing YouTube ads forever and he’s pretty much synonymous when it comes to YouTube ads.  He’s also the founder of Veeroll which is a platform that makes it super easy to create and run YouTube ads (it’s a sick platform, I can attest).

With Gideon today, we get into best practices for setting up highly performing YouTube ads.  As with most forms of paid traffic, like Facebook ads, how you set up your ads is critical to the success of your campaigns so you’re paying the least amount possible for the best results.

In This Episode You’ll Learn

  • YouTube ads best practices targeting tips
  • How you need to be designing your ad if you’re looking to generate leads
  • How to get free qualified clicks to your landing page
  • We dive into the question of: Do you need to be in front of the camera if you want to create successful YouTube ads?

Download the Cheat Sheet for Today’s Episode!

CLICK HERE for the Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick Cheat Sheet


As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

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Links and Resources Mentioned in This Episode

Right click here to download this episode

Get killer YouTube Ads videos and articles on Gideon’s blog:

Follow Gideon on Twitter

Rick’s Facebook Ads flagship training: The FB ADvantage: Automated Facebook Ads Made Simple

Big Shout Out to Today’s Sponsor! ShortStack


ShortStack is a self-service software tool that allows you to build mobile-friendly, high-converting campaigns and landing pages for all of your online marketing efforts.  Whether you’re a total beginner to creating campaigns and landing pages or you like to get down with some Javascript or CSS, you’re gonna love the ease of using Shortstack.  To get started using them for free right now, just go to

Got A Question You Want Answered On the Podcast?

Every month I’m doing a Q&A episode where I answer your questions about Facebook ads and paid traffic.  If you ask something I can’t answer or I feel will be better answered by a specific expert, I’ll find that person to get an answer for you.

To ask a question to be answered on the podcast, click below and leave me a voicemail.  All you need is a microphone and Internet connection.

Other Episodes You’ll Like

#3: What’s Working Right Now with Facebook Ads

#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting

#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy

#6: YouTube Ads for Small Businesses with Tom Breeze

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