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Latest AOPT Podcast

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode, we’re talking all about Facebook ad “Objectives”. Plus I share news about a NEW Facebook ads feature and announce ADvantage Plus!

Latest Post

Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, though.   Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails. We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days...

4 Facebook Ad Mistakes that Are Losing You Money

Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits

TARGETING

Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.

SPEND

One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.

AD COPY & IMAGES

There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...

LANDING PAGES

Where you send your traffic matters. Learn best practices for landing pages that convert.
Click here for free access!