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#73: YouTube Ad Strategies Working Right Now with Ryan Masters

On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads. I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a while since we’ve covered it. Ryan is all about keeping paid traffic simple and his expertise is in Google AdWords, which is what we talked about the last time I had him on (in episode #28). Over the last few years as AdWords has gotten more expensive and competitive, though, he’s branched into other forms of paid traffic including Facebook and YouTube ads. He’s also the traffic guy behind one of the grandfathers of PPC, Perry Marshall, who is also a previous guest here on the show (episode #27). Today, Ryan covers 3 paid YouTube traffic strategies that are crushing it right now... And we also start off with an interesting conversation about how to decide if paid traffic is right for where you’re at in your business.

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Are You Leaving Money on the Table?

Happy New Year! Hope your holidays were great. My wife Amy and I were in Northern California visiting her family over Christmas. On Christmas eve morning, we went to her grandparents’ favorite local restaurant to buy them a gift certificate for Christmas. Nothing like waiting until the last minute, I know. The restaurant technically wasn’t open yet but there was a woman inside the lobby talking on the phone. She came to the door when we knocked and I asked her if we could buy a gift card. She apologized and told us that since the manager wasn’t there she couldn’t sell any gift cards, that if we wanted to come back in a few hours when he was there we could get one then...

4 Facebook Ad Mistakes that Are Losing You Money

Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits


Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.


One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.


There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...


Where you send your traffic matters. Learn best practices for landing pages that convert.
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