Latest Posts

3 Reasons Why Modeling Oreo’s Brilliant Super Bowl Tweet Can Hurt Your Brand

Ever heard of “real time marketing”? If not, you might remember Oreo’s “famous” tweet … Continue Reading

adidas Social Media Success: A Behind-the-Scenes Look with Lia Vakoutis, Head of Digital Strategy at adidas America

In my daily conversations with small businesses and entrepreneurs, I’m often asked about big bran… Continue Reading

My New Podcast “Inside Social Media” Is Now Available!

I know it sounds cliché but I had an “aha” moment in late December while on a flight to Boston… Continue Reading
Latest Podcast

ISM Episode 10: Ekaterina Walter, Intel’s Global Social Innovation Strategist

Ekaterina Walter, Intel's Global Social Innovation Strategist is my guest this week on The Inside… Continue Reading

ISM Episode 9: Morgan Johnston and the JetBlue Social Media Strategy

Morgan Johnston, JetBlue's Manager of Corporate Communications and Social Media is my guest this we… Continue Reading

ISM Episode 8: Bryan Srabian, San Francisco Giants’ Social Media Director

Bryan Srabian, San Francisco Giants' Social Media Director is my guest this week on The Inside Soc… Continue Reading
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