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#17: How to Use Native Advertising to Increase Conversions with Justin Brooke

Paid traffic expert Justin Brooke joins me on today’s episode of The Art of Paid Traffic where we’re talking about Native Advertising or what some people call content amplification. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space — super smart with this stuff. Justin’s one of those guys I could talk to for hours about paid traffic and in fact we talked for quite a while about a few different topics, which is why this is going to be part 1 of my talk with him. Native advertising, or content amplification, is quickly becoming a must-do strategy to generate leads for your business.

In This Episode, You’ll Learn:

  • 4 areas on your website to collect leads where Justin is seeing a 15-25% opt-in rate
  • Strategies for increasing conversions on your website
  • Justin shares his full sales funnel that starts with the Native ad
  • Justin explains why his 7-part email auto-responder series, once someone opts-in to his list, is a lot like Christmas for the people getting those emails

Latest Post

$33K in Sales From FB Ads Without Selling My Own Product

You’ve heard the saying that if you want to move forward, to grow in life or in business, that you have to get uncomfortable? That you have to do things that take you outside your comfort zone?

Ever since high school I’ve pretty much embraced this way of thinking, but I’ve really taken action on it in the past year.

Getting uncomfortable is one of those things that’s both scary and exhilarating all at the same time.  It’s how I felt when I left my comfy 6-figure corporate job in 2012 to focus full time on my own business but that’s a whole other story.

I also remember someone saying that if you’re scared to do something, it means you’re on the right track (turns out it was my wife Amy who nicely reminded me it was she who said it after she read this).

Well, I must be on the right track because writing this articles scares me.

4 Facebook Ad Mistakes that Are Losing You Money

Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits

TARGETING

Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.

SPEND

One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.

AD COPY & IMAGES

There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...

LANDING PAGES

Where you send your traffic matters. Learn best practices for landing pages that convert.
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