Posted on December 19, 2016 by Rick Mulready
We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right -- I cut almost HALF. That wasn’t my mistake, though. Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails. We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days...
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