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Latest AOPT Podcast

#147: 3 Facebook Ads Updates You Should Know About

On today’s show I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.   Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.

Latest Post

Facebook Ads Now Allows You to Optimize for ‘Landing Page Views’

If you like to use Facebook ads to send traffic to landing pages, your website, blog posts, etc… so that you can retarget them later, you’re going to like the new “Metric & Optimization” feature that Facebook is rolling out. It’s called Landing Page Views and the goal of this new feature is to help you increase traffic of people who actually arrive on your site after clicking on your ad.

4 Facebook Ad Mistakes that Are Losing You Money

Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits

TARGETING

Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.

SPEND

One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.

AD COPY & IMAGES

There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...

LANDING PAGES

Where you send your traffic matters. Learn best practices for landing pages that convert.
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