Latest AOPT Podcast
Posted on April 27, 2016 by Rick Mulready
On the show today we're talking about a topic everyone's been asking about -- Instagram Ads. And joining me to talk some IG ads is Ethan Sigmon from Social Insight. I ran a bunch of Instagram ads during my recent re-launch for The FB ADvantage and they actually performed well for me. And one thing I found interesting was the ads that performed better were from warm traffic. Not that this was a super surprise but the cold traffic ads were really bad. I’ve heard about similar results from several people over the past few months but as you’ll hear today, Ethan shares his own results when it comes to targeting cold and warm traffic on Instagram. We also get into the size and types of images that are getting the best results with Instagram ads.
Posted on February 23, 2016 by Rick Mulready
Let's be honest… Copy isn’t easy. It can be overwhelming and intimidating. But here’s what I’ve come to realize: If you want to write great copy, you have to learn from great copywriters. When I was creating The Art Of Paid Traffic podcast, I selfishly went after today’s best copywriters to come on the show so that I could learn and bring you valuable content along the way. My biggest takeaway? Writing copy for ads is very different than writing copy for email, ads, and sales pages… … there’s an art for each one. In this article, you're going to get tips for making this a whole lot easier from some of today’s best copywriters.
4 Facebook Ad Mistakes that Are Losing You Money
Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits
Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.
One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.
AD COPY & IMAGES
There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...
Where you send your traffic matters. Learn best practices for landing pages that convert.