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Latest AOPT Podcast

#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai

On today’s episode of The Art of Paid Traffic I’m really excited to welcome “the web psychologist”, Nathalie Nahai. Nathalie is the best-selling author of ‘Webs of Influence, the Psychology of Online Persuasion’, and I invited her on to the podcast to talk about how understanding some simple web psychology can go a long way in improving your online advertising efforts. With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviors’.  Don’t worry, we talk all about what this means during the episode. Nathalie helps businesses apply scientific rigor to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever). She also lectures internationally on the subject of web psychology, and writes for Marketing Week and Psychology Today.

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