Latest AOPT Podcast
Posted on July 20, 2016 by Rick Mulready
Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business.Even if you’re not a local business owner, I know you’ll take away some awesome insights from today’s episode with local business owner (and FB ADvantage student) David Brandt.David and his wife own Sips n Splatters Art Parties. They have multiple brick-and-mortar locations in Southern Illinois where people can come to enjoy wine and painting with family and friends. They also recently expanded their business model to include franchise opportunities and online courses.During the episode, David walks us through the evolution of his business as it relates to advertising on Facebook. It was super interesting to hear his story!We talk all about the exact steps he took to shift his marketing strategy when, a few summers ago, Facebook made a huge change to its algorithm which meant only 2-4% of your Facebook fans saw your posts...
Posted on July 19, 2016 by Rick Mulready
What if I told you that as a local business, the fastest way to grow your business is with Facebook ads.Yep, that’s right. The fastest...Between Facebook’s targeting capabilities and the attention-grabbing ad types you can choose from, it’s never been easier to get customers “in the door” as a local business.But, and this is a big BUT, you’ve gotta be willing to put in the effort.You don’t put up a Facebook ad only to have paying customers magically appear in your business (I wish it were that easy!).There are a few strategies you need to follow in order to make Facebook ads work for your business...
4 Facebook Ad Mistakes that Are Losing You Money
Free e-Course Teaches You How to Avoid the 4 Most Common Mistakes that Are Killing Your Facebook Ad Profits
Targeting is THE most important part of your Facebook ads. Too many businesses waste money with poor targeting.
One of the biggest challenges businesses have -- how much to spend on their ads to see results. I answer it here.
AD COPY & IMAGES
There's an art to good ad copy and images yet so many businesses miss the mark. Learn what works...
Where you send your traffic matters. Learn best practices for landing pages that convert.