Business & AI Coaching for Coaches, Consultants and Service Providers

AI changed the rules of business. Strategy still decides who wins.

Hey, I'm Rick. I help online business owners increase profit while working less through strategy, systems, and AI.

I help you find your bottlenecks to growth, remove them, leverage AI where appropriate. Rinse and repeat. You get a clear strategy, prioritized actions, and my guidance through implementation.

Rick Mulready sitting at a cafe table, hands clasped, smiling
13 years coaching online businesses$8M+ generated online118K+ YouTube subscribersPodcast sold after 13M downloads
The real problem

You Don't Need More Information. You Need to Know Your Next Move.

AI can write your emails, outline your offer, and draft your sales page. What it can't do is look at your business, your market, your team, and your season of life, and tell you which one thing to fix first.

That takes judgment. And judgment comes from seeing a lot of businesses up close.

Here's what running an online business usually looks like:

  • You've got more ideas than hours.
  • A launch that's almost ready.
  • A team that still waits on you.
  • And an AI tool for just about everything.

Nothing's wrong with you. You're inside the business, trying to see the whole picture. That's the part I help with.

Rick Mulready in a coffee shop, pointing at his phone
The method

Constraint First: Fix the One Thing That's Actually in the Way.

Every business has one constraint holding it back at any given time. Maybe it's leads. Maybe it's an offer that isn't selling, members who leave too soon, or the fact that every decision waits on you.

Constraint First is how I find it, remove it, and move to the next one. Business first. AI second, and only when it helps.

The Constraint First framework: find the constraint, pick the growth play, build the AI if it helps, measure, decide
  1. 01

    Find the Constraint

    The one thing holding your business back right now, with real numbers behind it.

  2. 02

    Pick the Growth Play

    The business move that removes it. Get more from what you already have before you add anything new.

  3. 03

    Build the AI, If It Helps

    AI runs the repeatable part of the play. Sometimes the answer is no AI at all.

  4. 04

    Measure

    Did the number move? We look at the actual result, not how busy the week felt.

  5. 05

    Decide

    Constraint gone? Find the next one. If not, fix the step that fell short.

Work with me

Two Ways to Work With Me. Pick the One That Fits.

Unlimited gets you unlimited 1:1 coaching with me. The AI Playbook gives you the method and a group.

Private 1:1 coaching

Unlimited

Unlimited 1:1 coaching with me on your business strategy, systems, and AI so you always know your next move. We find your number one constraint, remove it, and move to the next one.

  • Unlimited Slack access, voice or text. I reply once a day, Monday through Friday
  • Unlimited 15-minute SOS Zoom calls
  • A kickoff call, a weekly audit, and weekly group office hours
  • The full AI Builder Bootcamp training

$997/mo for 90 days · Application only

Do-it-yourself membership

The AI Playbook

The same method, done yourself, with a group and a weekly call with me. Find your constraint on day one, pick a Growth Play, and use AI for the repeatable part.

  • A constraint check that tells you where to start
  • A library of Growth Plays for marketing, sales, fulfillment, retention, and operations
  • A monthly group challenge with one concrete step each week
  • A weekly live call with me, plus Your Zone of Genius app

Monthly or annual membership

Side by side
Private 1:1 coachingUnlimited
Do-it-yourself membershipThe AI Playbook
Finding your constraint
  • Me on a kickoff call plus a personalized plan
  • A self-serve constraint check
What you work on
  • Your own plan for your business
  • The monthly challenge, or a Growth Play you pick
Access to me
  • Unlimited one-on-one Slack messages
  • Unlimited "SOS" 15-min Zoom calls
  • A weekly audit
  • Weekly group office hours
  • A weekly group Q&A call
Feedback on your work
  • From me privately, anytime you need it
  • From the group and on the weekly call

Not sure which one? If you want my eyes on your business every week, it's Unlimited. If you'd rather work through the method yourself, start with The AI Playbook.

Results

Real Businesses. Real Things Running Without Them.

What business owners built with me when we put AI to work on the right problem. None of them are technical.

Ads tracking software$10K a year cancelled

"I've also let go of big ads tracking software that was costing me over $10k per year because I built my own that works better."

Mim Jenkinson

Online business coach

Listing write-ups5 hours to 25 minutes

"It used to take me five hours per listing and it was the thing I dreaded most. Now it takes about 25 minutes."

LP

Laura Pardo Rao

Realtor

Weekly newsletterRuns on its own

A job that used to take five steps and two or three people. "It's running on its own, essentially."

Seran Glanfield

Boutique fitness studio coach

Sales from one clip5 subscriptions sold

"I've actually sold five subscriptions just off that one clip."

CW

Christina Ward

Show Smart Livestock

Recurring tasksHanded off to AI

"Taught me how to train AI to take over some of my tasks in an organized way. Mind-blowing, really."

Anna Geiger

Literacy educator

Structure and accountability"I literally feel like I have a team"

"This is the single best educational investment I've made in my business."

CW

Christina Ward

Show Smart Livestock

Coaching results

Thirteen Years of Coaching. Hundreds of Businesses.

From working every single day to 20 hours a week. Then a full month off and her best sales month ever.

Jamie S.

Her first six-figure launch. Then an even bigger one.

Karin C.

YouTube for Agents

Built a team, worked less, made more, and stepped into the CEO role.

Caitlin M.

EB Academics

From a plateau and no motivation to 25 to 30 hour weeks, a real team, and higher revenue.

Brent V.

YouTube

Every Week, One Thing You Didn't Know AI Could Do for Your Business.

Over 118,000 online business owners watch to see how I actually use AI in my own business. No hype, and nothing you can't do yourself.

Subscribe on YouTube

118K+ subscribers · New videos every week

Rick Mulready sitting on a bench outside, smiling
About Rick

Business First. AI Second. Both From the Same Person.

I've been running my own online business for over a decade and coaching other people's for 13 years. Before AI existed, I ran a 12-month business coaching program called the Accelerator, for the same people I work with now.

Then AI showed up, and I spent the last few years figuring out how a non-technical business owner actually uses it. Not the demos. The real work: the newsletter, the follow-ups, the client delivery, the reports nobody has time to write.

So that's how I coach. Business first, because that's where the problem usually is. AI second, because it's the fastest way I've found to remove a constraint once you've named it.

13 years
coaching online businesses
$8M+
generated online since 2014
118K+
YouTube subscribers
13M
podcast downloads before I sold it in 2023

More about me

The newsletter

One Email a Week. What's Working Right Now.

What I'm building in my own business and what broke, what my clients are building, and the AI news actually worth knowing. Free, every week.

Questions

Your Questions, Answered.

Who is Rick Mulready?

I'm a business and AI strategist. I coach coaches, consultants, and service providers on their strategy, systems, and AI. I've coached online businesses for 13 years and generated over $8 million online.

What is Constraint First?

My five-step method: find the one constraint holding your business back, pick the growth play that removes it, build AI support only if it helps, measure whether the number moved, then decide what's next.

What's the difference between Unlimited and The AI Playbook?

Unlimited is private, unlimited one-on-one coaching with me. The AI Playbook is a do-it-yourself membership with the method, the Growth Plays, a monthly challenge, and a weekly group call. One gives you the method and a group. The other gives you me.

Is this just AI coaching?

No, it's business coaching with AI strategy. We figure out what your number one constraint is first and fix that, so you can continue growing and keep moving forward.

Do I need to be technical?

Nope, not at all. I explain everything in plain language.

Who do you work with?

Online business owners who already have an offer and sales. Coaches, consultants, course creators, and membership owners. If you're just getting started, my YouTube channel is the best place to begin.

Don't see your question here? Ask me in the comments on any of my YouTube videos.

You Come In as the Bottleneck. You Leave as the CEO.

Anyone can produce a funnel, an email, or a sales page in an afternoon now. The business owners who win the next few years will be the ones who know which one to build, and why.