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rick mulready

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Business Coach, Online Ads Expert & Podcast Host

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I'm rick.

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Understanding Your Target Audience Is Everything When It Comes to Ads

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Dad, Husband, Online Business Coach, Podcast Host, Funnels Geek, and ... a Diehard Washington Caps Fan.

Hey, I'm Rick!

I help you optimize your online business so you can figure out WHAT you want & exactly HOW to get it.

 (without the burnout, giving up your firstborn in exchange for a high converting FB ad, or late-night launch meltdowns spent crying into a pint of Ben & Jerry’s)

rick has been featured in:

I peaced right out of corporate life and started teaching other entrepreneurs how to make some serious cash with strategic online marketing, funnels & Facebook Ads.

I did it at AOL, YAHOO!, Vibrant Media & Funny Or Die back in the Wild West days of the internet when you had to yell at your mom to hang up the phone so you could AIM with your crush. 


But after 12 ½ years of wearing collared shirts with buttons and sleeves annnnnd being a doormat with hair to pre-pubescent a-holes who dictated whether I got my commissions or not…

My whole career I’ve been breaking down complex marketing systems into clear, simple actions. 

Now after 7 years in business, a top-rated marketing podcast, and lots of trial and error I’ve created a sustainable 7-figure business that works even when I’m not.

The thing you think is the problem in your business...
is never the problem.

After helping tens of thousands of students grow their online businesses through strategic marketing, I realized the one thing 99% of entrepreneurs were missing was...

Simplification.

They used to call me the Iron Man of Facebook Ads (and by “they,” I mean me)...

But the reality is FB & IG ads a just ONE piece of the business puzzle. My real superpower these days is helping my students examine their business so they can pare down to scale up (that and annoying my wife, I’m really good at that.)

When you can see 6 & 7 figures, but you can’t see the path to get there...

I help you optimize your time, offers & systems so you can launch to the tune of multiple 6-figures and still close your laptop in time for family movie night.

I help you take the emotions out of your numbers and find the mindset, marketing & productivity blocks keeping you stuck. 

 - Jim Mulready aka my Dad aka the best man that ever lived

Because what's the point of running your own business if you can't have some damn fun?

"Lighten Up."

Those two words don't come easy to my type A, anxiety-ridden brain, but they're the words I live (and work) by.

(If you just sang that like Jean Ralphio from Parks & Rec we’re gonna be good friends.)

That hashtag laptop lifestyle, sleeping in, working a cool 12-2 in my zip-up hoodie all day every day, while backstroking in an unhealthy amount of hundred-dollar bills because I'm fluuuuuuuushed with caaaaaaaaaaaash. 

When I left my 8-6 corporate marketing grind [insert the "I left my multiple 6-figure job because I was burnt out and tired of kissing ass and being a punching bag to the man" story here]...

I was ready to live. that. dream.

I thought I had all the marketing savvy I needed from my corporate advertising days to run a Facebook Ads business.

Turns out, I didn't suck too bad at it, either.

My 6th sense for driving traffic through Facebook Ads (and my ummm… well… shall we say, intensity?) got my business to 7-figures, but... 

But it turns out, passive income wasn't, well...passive.

It almost killed me, too. 

It took me only 4 years to hit the big M and when I finally landed that aspirational 7-figure goal my health, my marriage, and my anxiety was THE WORST it's ever been.

My spiral into depression & anxiety in the midst of 7-figure “success" challenged me to hold up a big ol’ mirror to my business and my priorities.

...and then I had to dig deep into my numbers. 

Like, really deep.

I had to peel back the layers like a smelly business onion and figure out how to do this entrepreneur life with my brain, health, and marriage intact. 

I had to get a little woo (but only a little—I don't have Buddha statues in my back yard or burn incense (mainly because I'm allergic to it)) and address some serious fear & self-doubt…

Because if there's one thing I know for sure: 

I never set out to work more so I could make more money, I set out to make more money so I could work less.

Mindset + Systems + Sales = Success

Once I realized that 80% of my hustle only led to burnout, not revenue, I was able to find the 20% that lit me up AND kept my business working (even when I wasn't).

Now, as a recovering Type-A workaholic, I clock out at 4:30 pm with enough time to have dinner with my family & spend my evenings reading The Very Hungry Caterpillar to my daughter, Maya, and lounging on the couch with my wife, Amy.

I used to spend my evenings hunched over a laptop until my head hit the keyboard.

And I teach my students to do the same.

my wonderful wife & daughter!

Did we just become best friends??

I thought so. Let’s hang out!

If ____________________ was an Olympic sport, I'd have a gold medal.

drinking coffee

Most likely to be binging: 
_____________________________

Friday Night Lights

cooking

staying organized

Jigsaw puzzles

i suck the most at:

BEST PART OF MY DAY: 
_____________________________

mornings with Maya

on my kindle: 
_____________________________

latest Brad Thor novel

in highschool i was a: 
__________________________

total nerd! proof here

Favorite pastime: ________________

Fly fishing

METALlICA

Frozen 2 soundtrack

u2's greatest hits

Currently on my Spotify playlist

Mad Libs with Rick

all the above

Oh man. This book changed my life and impacted so many who I’ve recommended it to. It’s about learning how to “let go” and trust that everything is working out in your favor.

The Surrender Experiment

Simplicity leads to success. This is a foundational book that shows how to get the right things done rather than simply doing more. 

Essentialism

I’ve worked hard to shift my mindset around money and overcome limiting beliefs. I recommend this book to everyone, regardless of how they feel about money.

The Illusion of Money 

Pretty much the operational bible for running your business! This is a MUST read for all online entrepreneurs.

traction

For my fellow business bookworms

Top Picks

This book has transformed how we set goals in my business and are able to get more of the right things done (that move the business forward). 

Measure What Matters 

Quick read that is a parable about the power of slowing down, doing business the right way and what success really means. 

the go-giver

Awesome book on the basics of what it means to be an entrepreneur. Chapters 4 & 6 are must reads.

The Entrepreneur Roller coaster

An all time favorite book right here -- I read it each year. Teaches you that success and happiness comes from inside out, not from external sources. 

The Inside-Out Revolution

Oh man. This book changed my life and impacted so many who I’ve recommended it to. It’s about learning how to “let go” and trust that everything is working out in your favor.

The Surrender Experiment

Simplicity leads to success. This is a foundational book that shows how to get the right things done rather than simply doing more. 

Essentialism

I’ve worked hard to shift my mindset around money and overcome limiting beliefs. I recommend this book to everyone, regardless of how they feel about money.

The Illusion of Money 

Pretty much the operational bible for running your business! This is a MUST read for all online entrepreneurs.

traction

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