Unlimited 1:1 Business and AI Coaching for Coaches, Consultants and Service Providers

AI changed the rules of business. Strategy still decides who wins.

Private coaching with me on your business strategy, systems, and AI so you always know your next move.

We find the number one constraint holding your business back, remove it, and move to the next one so you keep growing. And you've got unlimited access to me while you do it.

Apply to Unlimited See what's inside
$997/mofirst 20 people, then price increases
1:1with Rick, not a team
Rick Mulready sitting at a cafe table, hands clasped, smiling
Unlimited Slack accessUnlimited SOS callsWeekly auditsWeekly office hoursAI Builder Bootcamp included
The real problem

You Don't Need More Information. You Need to Know Your Next Move.

AI can write your emails, outline your offer, build your content calendar, and draft your sales page. I teach people to do exactly that.

What it can't do is look at your business, your market, your offer, your team, your season of life, and tell you which one thing to fix first. That takes judgment. And judgment only comes from seeing a lot of businesses up close.

Here's what running an online business actually looks like:

  • You've got more ideas than hours.
  • A launch that's almost ready.
  • A team that still waits on you.
  • And an AI tool for just about everything.

What you don't have is a clear answer to "what should I focus on next?" Nothing's wrong with you. You're inside the business, trying to see the whole picture.

That's why I created Unlimited.

Rick Mulready in a coffee shop, pointing at his phone
The promise

You Come In as the Bottleneck. You Leave as the CEO.

Before

Everything runs through you.

Inside Unlimited

You always know what to do next.

You've got 12 ideas and no idea which one to prioritize.
You know the one constraint to fix this quarter, with real numbers behind it.
You're the bottleneck in your business.
The recurring work runs without you, and decisions stop waiting on you.
You think you're using AI the right way, but you still can't get it to actually save you time and make you more money.
AI gets built only where it removes a constraint, so it pays for itself. Sometimes the answer is no AI at all.
You wait two weeks for your next coaching call to ask a question.
You message me the moment it comes up. I reply every weekday.
Owner, marketer, and fire department.
Still the owner. Finally the CEO.
Apply to Unlimited
What's inside Unlimited

Unlimited 1:1 Coaching, a Mastermind, and the Full AI Builder Bootcamp.

90 days. Start whenever you're accepted. Continue for another 90 at the same locked rate.

Unlimited

Slack Access to Me

Message me on Slack as much as you want, voice or text. Seriously, whenever you want. I reply once a day, Monday through Friday. And please don't worry about bugging me. Bugging me is literally what you're paying for.

Unlimited

15-Minute "SOS" Zoom Calls

Book one whenever you need one. Bring the one thing you want to solve. It's a hot seat, not a coffee chat. Although I will have coffee.

Kickoff

A Kickoff Call With Me

We start with a 30-minute kickoff call where we find your number one constraint and create a plan to remove it. You can message me on Slack the same day if you want.

Weekly

A Weekly Audit

Send me a sales page, an offer, a Claude Skill that isn't working, a Claude.md file that's giving you fits, Meta ads stats, a workflow that isn't working, whatever and I'll send back exactly what I'd change.

Weekly

Group Office Hours and Mastermind

Some weeks it's open Q&A. Some weeks I teach a business strategy topic that keeps coming up. You're in a room with my other Unlimited clients working on their own constraints. Every session is recorded.

Included

The Full AI Builder Bootcamp

The complete training from my 7-week cohort, at your own pace, with me on Slack the whole way. By the end you've got an AI team running the recurring work in your business. You don't need to be technical. Not in any way.

This is the single best educational investment I've made in my business. What brought me so much value was the structure and accountability. I literally feel like I have a team.

Christina Ward

Christina Ward

Show Smart Livestock

AI Builder Results

Real Businesses. Real Things Running Without Them.

Listing write-ups5 hours to 25 minutes

"It used to take me five hours per listing and it was the thing I dreaded most. Now it takes about 25 minutes."

Laura Pardo Rao

Laura Pardo Rao

Realtor

Weekly newsletterRuns on its own

A job that used to take five steps and two or three people. "It's running on its own, essentially."

Seran Glanfield

Seran Glanfield

Boutique fitness studio coach

Subscriptions5 sold from one clip

"I've actually sold five subscriptions just off that one clip."

Christina Ward

Christina Ward

Show Smart Livestock

Recurring tasksHanded off to AI

"Taught me how to train AI to take over some of my tasks in an organized way. Mind-blowing, really."

Anna Geiger

Anna Geiger

Literacy educator

Apply to Unlimited
How Unlimited works

Your Business Is Unique. Your Strategy Should Be, Too.

Inside Unlimited, we start with your business. Maybe it's leads. Maybe it's an offer that isn't selling, members who leave too soon, or the fact that every decision waits on you.

We look at the numbers, find the constraint, and make a plan to remove it. When AI can help, we use it. When it can't, we don't force it. I'm your sounding board to help you keep moving forward without having to work harder.

Here's how our 1:1 work turns into progress.

The Constraint First framework diagram
01

Find the Constraint

The one thing holding your business back right now, with real numbers behind it.

02

Pick the Growth Play

The business move that removes it. Get more from what you already have before you add anything new.

03

Build the AI, If It Helps

AI runs the repeatable part of the play. Sometimes the answer is no AI at all.

04

Measure

Did the number move? We look at the actual result, not how busy the week felt.

05

Decide

Constraint gone? We find the next one. If not, we fix the step that fell short.

What this looks like in practice

Mim Cut a $10K-a-Year Software Bill by Building Her Own.

Mim had wanted to sort out her ads tracking for years. She kept putting it off because the thought of code and agents felt overwhelming and always changing. Working with me, she built her own sales and ads tracking system. It saves her 10 to 60 minutes a day, shows her what's actually working in her funnels, and let her cancel the software that was costing her over $10,000 a year.

"I've also let go of a big ads tracking software that was costing me over $10k per year. This is something I've wanted to sort for YEARS."

Mim Jenkinson · Online business coach

What we work on

Whatever's in Your Way, We Work on It.

Unlimited isn't limited to one topic. Bring me whatever is slowing your business down. Here's what I help with most.

Strategy

  • Finding the problem you can't see from inside your own business
  • Getting to the root of it fast, with a plan to move forward
  • Marketing, sales, and funnel strategy
  • New offers and what to charge for them
  • Meta ads strategy and optimization
  • Keeping the customers you already have

AI and Systems

  • Where AI actually fits in your business, and where it doesn't
  • Breaking complicated problems into simple next steps
  • Making technical things easy to understand
  • Reading your numbers so you know what to do next
  • Building the systems that let you step back

Leadership

  • Mindset
  • Building and managing a team
  • Tough calls and big financial decisions
  • Ignoring shiny objects and bad advice
  • Staying on track when you'd rather start something new
  • Pushing you to think differently when you need it

All of it backed by 10,000+ hours of marketing experience, applied to your business instead of a generic playbook.

Results

What Business Owners Have Achieved Working With Rick.

Thirteen years of coaching online businesses. Coaches, consultants, course creators, and membership owners. Hundreds of them.

Jamie Sears

Jamie S.

From working every single day to 20 hours a week. Then a full month off and her best sales month ever.

"When I joined, the business was just me, and I was working every single day. Weekends, nights, holidays."

Karin Carr

Karin C.

YouTube for Agents

Her first six-figure launch. Then an even bigger one.

"My business was doing well when I joined, but after joining I had my first six-figure launch ever."

Caitlin Mitchell

Caitlin M.

EB Academics

Built a team, worked less, made more, and stepped into the CEO role.

"It's allowed me to really step into the leadership role and being the CEO of our business."

Mim Jenkinson

Mim Jenkinson

Online business coach

Built her own ads tracking system and cancelled $10K a year in software.

"This is something I've wanted to sort for YEARS, but I'd been procrastinating because the thought of using code felt overwhelming."

Laura Pardo Rao

Laura Pardo Rao

Realtor

A five-hour listing job she dreaded, now done in 25 minutes.

"It used to take me five hours per listing and it was the thing I dreaded most."

Brent Vaartstra

Brent V.

From a plateau and no motivation to 25 to 30 hour weeks, a real team, and higher revenue.

"I have never been happier in my business, never have felt the least amount of stress as I do right now."

Hunter Donia

Hunter D.

Stepped back from a business that was consuming her life, and it kept growing.

"I truly feel like a weight has been lifted off of my shoulders because I don't feel like I have to be working 24/7."

Christina Ward

Christina Ward

Show Smart Livestock

Five subscriptions sold off a single clip she built with me.

"I've actually sold five subscriptions just off that one clip."

1 of 8
Apply to Unlimited
In their words

What It's Like to Have Me in Your Corner.

Press play. These are clients I've coached one-on-one, in their own words.

2:02

"I really feel, more than any other time in the history of the business, that I am that person to take this business as the CEO to where we wanted to go."

Caitlin M.

EB Academics

1:02

"Now I only work 20 hours per week, and this summer I took an entire month off and had my best sales month ever."

Jamie S.

3:00

"I truly feel like a weight has been lifted off of my shoulders. I don't feel like I have to be working 24/7."

Hunter D.

1:09

"I'm working 25 to 30 hours a week, and I have implemented things that have most certainly increased my revenue."

Brent V.

4:15

"That was sort of this fog in the future. Now I feel like I have a real plan."

Annemie T.

Course creator and podcaster

3:31

"He knows your business so deeply because he really only accepts a limited number of people."

Lori F.

Ready for School Academy

1:36

"I feel more confident than ever that I can continue to grow my online business and still only be spending five or 10 hours a week on it."

Meg S.

Brick-and-mortar entrepreneur

Next time Rick runs a Bootcamp, say YES! 4 skills and 2 AI employees aren't even a lot yet, but the thing is that they are useful and intentional. Focused entirely on my business and constraints.

Mim Jenkinson

Mim Jenkinson

Online business coach

One of Rick's main gifts is being able to see your business from the outside. He can pretty clearly see the path forward for you, even when you feel like you're stuck in the weeds.

Lori Friesen

Lori F.

Ready for School Academy

He is exactly the guy that you hear on the podcast. He's funny, he's relaxed, but he's also really willing to call people on their BS about what they think they need versus what they really need.

Annemie Tonken

Annemie T.

Course creator and podcaster

The best thing Rick did for me was give me a Halloween deadline. He threw down the gauntlet, and now I'm building toward it instead of around it.

Laura Pardo Rao

Laura Pardo Rao

Realtor. She got the house under contract before the deadline.

When I joined, the business was just me, and I was working every single day. Weekends, nights, holidays. So now, I only work 20 hours per week.

Jamie Sears

Jamie S.

Since joining, I have never been happier in my business, never have felt the least amount of stress as I do right now. I'm working 25 to 30 hours a week, and I have implemented things that have most certainly increased my revenue.

Brent Vaartstra

Brent V.

Rick Mulready sitting on a bench outside, smiling
About Rick

Business First. AI Second. Both From the Same Person.

I've been running my own online business for over a decade and coaching other people's for 13 years. Before AI existed, I ran a 12-month business coaching program called the Accelerator. The clients were the same people I work with now: coaches, consultants, course creators, and membership owners who wanted to grow without the business eating their life.

Then AI showed up, and I spent the last few years figuring out how a non-technical business owner actually uses it. Not the demos. The real work: the newsletter, the follow-ups, the client delivery, the reports nobody has time to write.

That's why Unlimited looks the way it does. Business first, because that's where the problem usually is. AI second, because it's the fastest way I've found to remove a constraint once you've named it.

The investment

Founding Rate for the First 20 People.

Rick Mulready'sUnlimited 90 days · Application only

$997/month for 90 days

  • Unlimited 1:1 coaching with Rick on your whole business
  • Unlimited Slack access, voice or text. Replies once a day, Monday through Friday
  • Unlimited 15-minute SOS Zoom calls
  • Weekly audit, weekly group office hours, and the mastermind
  • The full AI Builder Bootcamp training
  • Continue for another 90 days at the same locked rate

The first 20 people get $997/month. After that, the rate goes to $1,200/month for the next 10 people.

Apply to Unlimited

I read every application myself.
I don't accept everyone who applies.

Questions

Your Questions, Answered.

Is this really unlimited coaching with Rick?

Yes. Unlimited Slack access to me, voice and text. Unlimited 15-minute SOS Zoom calls. For the Zoom calls, I just ask that you book one at a time.

Is Unlimited one-on-one or a group?

It's unlimited one-on-one coaching with me. You also get weekly group office hours and a mastermind with my other Unlimited clients.

Do I need to get on a sales call?

No. You apply, I read it, and if it's a fit you're in. No call to sit through.

How fast do you reply?

Once a day, Monday through Friday. If it's more than that, it's a bonus.

Who am I actually talking to?

Me. Every Slack message, every SOS call, every audit. There's no team you get routed to.

Is it just AI coaching?

No. It's business coaching. Your offer, your marketing, your sales, your pricing, whatever's holding you back. When AI can help, we'll use it. When it can't, we won't force it. See everything we work on.

Do I need to be technical?

Nope, not at all.

Is it a monthly amount or a set amount?

It's a set 90 days at $997 a month, so three payments. The first 20 people get that rate, and it stays locked for as long as you're with me. After the first 20 spots are taken, the rate goes to $1,200 a month for the next 10 people. Then it goes to $1,500 a month for the next 10 people after that.

Can I keep going after the first 90 days?

Yes, absolutely. You just sign up for another 90 days. That's what most of my clients do.

What if I'm in a different time zone?

Message me whenever it suits you, work through the training at your own pace, and watch the office hours recordings if you need to.

When do I start?

As soon as you're accepted. There's no cohort to wait for.

Why is Unlimited application only?

Because I don't accept everyone who applies. I want to know the coaching is a fit before you pay me anything.

You Come In as the Bottleneck. You Leave as the CEO.

The rules changed. Anyone can produce a funnel, an email, or a sales page in an afternoon. The business owners who win the next few years will be the ones who know which one to build, and why.

Apply to Unlimited

$997/month for 90 days for the first 20 people, then $1,200/month for the next 10 · Application only